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Computational Methods for Multilingual Synthetic Audience Simulation Using Multi-Agent LLM Architectures


Focus: Artificial Intelligence Talents
Type of funding: Individual funding programmes
Programme: CZS Research Boost
Funded institution:
  • Hochschule der Medien

Prof. Dr. Kay Rottmann conducts research at the Stuttgart Media University on evaluation methods and architectures for multilingual synthetic audience simulations based on multi-agent systems with large language models (LLMs).

Goals

In the SynthAudience project, Prof. Rottmann is researching systematic evaluation methods for multi-agent systems designed to generate synthetic responses, as well as their cross-linguistic generalization.

The current state of research has not yet provided sufficiently robust foundations, architectures, and measurement methods for scientifically validated, cross-lingual responses from LLM-based agents in structured interviews. To address this, the project compares various approaches to persona grounding, agent memory, and the orchestration of multiple agents; develops standardized metrics; and establishes a multilingual benchmark that includes controlled human evaluation.

The project establishes a robust foundation for scientific evaluations in computer science, promotes reproducibility, open-source approaches, and the potential for transfer across languages and cultures.

Involved persons:

Portrait
Portrait

Dr. Monika Schatz

Program Manager

Phone: +49 (0)711 - 162213 - 03

E-mail: monika.schatz@carl-zeiss-stiftung.de

Prof. Dr Kay Rottmann

Hochschule der Medien

Detailed information:

Target group: Professors
Funding budget: 200.000 €
Additional overhead: 40.000 €
Period of time: November 2026 - October 2028

Funded institution: